New FluxScore app brings gamification to your car insurance

New FluxScore app brings gamification to your car insurance
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Adrian Flux has just launched the UK’s only telematics insurance policy to give drivers daily updates of their next renewal premium, based on the quality of their driving, via a handy smartphone app.

Aimed primarily at younger drivers, the FluxScore app, available for Android and iOS phones, gives drivers daily updates to show how the previous day’s driving has affected their renewal premium, and shows how cheap their premium could be if they continue to drive well.

As well as rewarding good driving, the app notifies policyholders of poor driving, such as breaking speed limits, with a series of warning push notifications on their phone. Drivers who receive warnings will be told that poor driving could lead to their renewal premiums increasing, and accruing three warnings can lead to a driver’s policy being suspended.

Following a warning, every named driver on the FluxScore policy will be given access to an online map that shows where mistakes were made on the journey, helping drivers to see where they’ve gone wrong, and letting parents keep an eye on their child’s driving habits.

Early adopters of the telematics policy say the target premium and daily incentives to save hundreds of pounds off their renewal have quickly improved their driving.

Jordan Markwell, a student from Norfolk, was one of the first to sign up to help trial the new policy during its development.

“I found the app to be incredibly useful,” he said. “It doesn’t nag or restrict you if your driving slips, but does inform you that it might rise in price. I think this gives you an incentive to keep driving well, and to try to improve each day and make up for any mistakes.

“Each morning the app sends a push notification to let you know about how yesterday’s driving affected your premium, and after a while I found that my insurance had become almost like a game, competing with myself to keep my scores down and to save more money each day.”

Eleanor Navrady, 18, said the daily updates gave her a constant reminder of how much money she could save.

“Because I can see how I’ve driven on each journey, and see how my driving directly affects my premium, it’s very easy to save money, which is great for students and young people like me,” she added.

Denva Bucke, another early adopter of FluxScore, said the policy had dramatically improved her driving.

“For me, one of the biggest benefits is how the app scores your driving and shows you what mistakes are affecting your premium,” she explained.

“By following the alerts it gives me, I’m going to save a lot on my renewal and it also made me a safer driver.”

On average, policyholders are logging in to their app twice a day, showing how tech-savvy younger drivers are tuned in to monitoring their behaviour via their mobiles, whether it’s driving, fitness, bank balance or social arrangements.

Gerry Bucke, general manager at Adrian Flux, said the app was already saving customers money on their renewals.

“The combination of a points system to reward good drivers, and an alert system in the app to warn drivers of their mistakes, has not only seen the majority of policyholders’ premiums drop, but many people come to us to say that it has helped improve their driving,” he added.

“Our data shows that even the 20 worst drivers on our books, those who regularly received bad scores and alerts at the start of their policy, were able to respond to alerts and change their habits within 30 days to achieve scores that will ultimately save them money on their renewals.”

Mr Bucke said: “Adding a game aspect where drivers are competing against themselves on a daily basis to reduce their premiums will not only help youngsters to save money, but it will also reduce accidents.

“We’ve also been told that the black box, which unlike many is mounted on the dashboard, is providing youngsters egged on by their mates to drive faster with a highly visible reminder to passengers that their driving is being monitored.”

To find out more about the FluxScore policy, visit or call Adrian Flux on 0800 369 8590.

This content was originally published here.

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